Hello

I’m an industrial designer who thrives at the early, ambiguous stages of product development, where ideas are still forming and design thinking matters most. My strength lies in translating abstract insights, user needs, and emerging patterns into cohesive product directions that are both usable and believable. I’m particularly drawn to work that sits at the intersection of physical product, UX, and system-level thinking.

Over the course of my career, I’ve focused on defining product vision and scoping platforms in ways that support long-term growth, not just individual SKUs. I care deeply about consumer empathy, but I’m equally grounded in the realities of manufacturing, engineering constraints, and organizational complexity. I’m most effective when helping teams align around what to build, why it matters, and how it fits into a larger system.

I have over a decade of experience designing consumer and commercial products, with work that has been featured across a range of publications and media. Regardless of role or context, my goal is always the same: to make the product and the team stronger than before.